Are you a strategic sales leader who enjoys building relationships, developing teams, and driving measurable business growth? You have a thorough understanding of the landscape and maintenance industry, and are equally as comfortable in the field, as you are in the boardroom.

Do you thrive in fast-paced environments where you can lead initiatives, improve processes, mentor people, and directly contribute to company success? You are motivated by hitting targets, creating long-term partnerships, and love doing the sales work as much as managing it.

At Garden City Groundskeeping Ltd. and Toronto Artificial Grass Corp., we are looking for a driven and proactive Sales & Business Development Manager to lead sales performance, business development initiatives, and strategic growth across both companies. We’re looking for someone who understands the landscape industry, is comfortable doing all aspects of sales, and can manage a team.

In this role, you will be doing sales and estimates, oversee marketing strategy, supporting and developing the Sales Team, building partnerships, managing customer experience initiatives, and collaborating closely with leadership to drive long-term growth. You will play a key role in shaping sales strategy, improving accountability and performance, and strengthening the company’s presence within the industry.

This is an ideal opportunity for someone who enjoys landscape sales, leadership, relationship-building, strategic planning, and personally contributing to business growth while helping others succeed.

• Strategic Leader: You enjoy building long-term growth plans, developing people, and aligning sales and marketing efforts to achieve measurable results.

• Relationship Builder: You build trust naturally with clients, partners, and team members and understand that long-term success is built on strong relationships.

• Player-Coach: You enjoy leading a team while maintaining your own book of business and contributing directly to company revenue.

• Commercially Minded: You understand sales, marketing, budgeting, and performance metrics and use data to make informed decisions.

• Results-Driven: You take ownership of performance, hold yourself and others accountable, and are motivated by growth and achievement.

Key Responsibilities

Business Development & Strategic Growth

• Collaborate with the President to develop short-term and long-term business growth strategies

• Assist in establishing sales goals, budgets, growth targets, and renewal objectives

• Identify target markets, audiences, and engagement strategies to support expansion

• Establish and grow territory sales partners, contractors, and distribution channels

• Maintain and grow a personal book of business through proactive prospecting, relationship development, and sales activities

Sales Team Leadership & Performance Management

• Completing site visits, estimates, and closing sales

• Lead and manage the Sales Team across both divisions

• Conduct weekly sales meetings and individual coaching sessions with Sales Representatives

• Monitor team performance, sales activity, and KPI progress against targets and budgets

• Support onboarding, ongoing training, SOP development, and performance management

• Promote accountability, development, and continuous improvement within the Sales Team

Marketing Leadership & Brand Growth

• Lead marketing direction across both companies in alignment with sales goals and growth priorities

• Manage marketing spend and budget allocation, including campaigns, events, digital initiatives, and promotional activities

• Work with internal and external marketing partners to prioritize campaigns, messaging, and brand visibility

• Track marketing ROI, lead quality, cost per lead, and campaign effectiveness, making adjustments as needed

• Ensure marketing initiatives contribute to measurable pipeline growth and overall business objectives

Customer Experience & Relationship Management

• Oversee and improve the overall customer sales journey and client experience

• Build and maintain strong relationships with clients, partners, contractors, and stakeholders

• Collaborate with Marketing to improve communication materials and customer engagement

• Support reputation management initiatives with a goal of maintaining high customer satisfaction

• Assist with escalated customer concerns and long-term client retention strategies

Sales Operations & Reporting

• Distribute and manage inbound leads across the Sales Team

• Achieve personal sales goals

• Provide weekly and monthly sales reporting to leadership

• Track KPIs including sales revenue, conversion ratios, profitability, and pipeline activity

• Compare budget targets against actual performance and recommend adjustments where needed

• Develop and refine reporting systems and sales tracking processes to improve accountability and visibility

What Success Looks Like (Performance Expectations)

• Achievement of annual sales growth and revenue targets

• Achievement of individual sales targets and self-generated pipeline goals

• Growth of personally developed book of business

• Growth of territory partners and distribution channels

• Consistent KPI tracking and reporting accuracy

• Sales team performance and accountability

• Lead-to-quote and quote-to-sale conversion ratios

• Customer satisfaction and retention levels

• Effective management of marketing budget and measurable return on marketing spend

• Improved lead quality and marketing contribution to the sales pipeline

• Alignment of sales performance with budget targets

• Ongoing improvement of systems, reporting, and operational processes

Required Skills & Competencies

• 5+ years of sales leadership, business development, or management experience

• Proven experience managing teams, driving growth, and achieving sales targets

• Proven track record of self-sourcing and closing new business

• Experience carrying an individual revenue target while leading a sales team

• Experience managing marketing budgets, campaign direction, and lead-generation strategy

• Experience in landscaping, construction, artificial turf, or related industries considered an asset

• Strong leadership, communication, coaching, and presentation skills

• Strong understanding of sales operations, account management, and customer relationship management

• Experience with CRM systems, sales funnels, reporting tools, and performance tracking

• Strong understanding of AI tools and ability to leverage technology to improve efficiency and workflows

• Strong organizational, analytical, and problem-solving abilities

• Ability to manage multiple priorities and adapt to changing business conditions

• Self-motivated and comfortable working independently while collaborating with leadership teams

• Valid G Driver’s License and ability to travel for meetings, events, prospecting, and partner development

Personality Traits for Success

• Strategic – thinks long-term while managing day-to-day priorities

• Relationship-focused – builds strong partnerships with clients, teams, and stakeholders

• Accountable – takes ownership of performance and results

• Organized – manages multiple priorities and initiatives effectively

• Motivated – driven by growth, development, and measurable success

• Professional – represents the companies confidently and positively

• Adaptable – responds well to changing priorities and business needs

Working Conditions

• Full-time, permanent position

• 44-hour work week, typically Monday to Friday

• Participation in trade shows, networking events, client meetings, and training sessions as required

• Travel within assigned territories and partner locations as required

• Flexibility to support business and operational needs as required

Why Join Garden City?

• Competitive salary based on experience

• Performance-based bonus and incentive opportunities

• Annual salary reviews

• Two weeks paid vacation

• Benefits package after probationary period

• Company vehicle for work-related travel

• Company-issued phone and laptop

• Professional development and training opportunities

• Stable, full-time permanent role

• Opportunity to play a key leadership role within a growing organization

We're looking for someone who wants more than just a management role—someone who wants to help drive growth, develop people, build lasting relationships, and play a meaningful role in the future of our organization.

If you enjoy strategic planning, team leadership, relationship building, and driving measurable business growth — we want to hear from you!

Apply today by signing up or by emailing your resume to hr@gardencitygrounds.ca