THE OPPORTUNITY

AHS sells premium, multi-visit, design-led projects: consultation, design presentation, scope, and contract. Winter

and spring selling fills the summer build calendar; if backlog coverage slips, production feels it within a quarter. This

seat owns that engine end to end.

The VP of Sales & Marketing owns the funnel from lead to signed contract and the marketing spend that feeds it.

AHS does not compete on price. The job is to defend premium positioning while scaling the team, the channels, and

the close rate.

ABOUT ACTION HOME SERVICES

Action Home Services is a premium outdoor design-build company serving the Greater Toronto Area: complete

landscape construction, custom swimming pools, and outdoor living environments, carried from design and permits

through construction, licensed trades, and warranty. While much of the industry contracts, AHS continues to grow

and invest in people, equipment, and new divisions.

• Approximately $20M in annual production, and growing

• Design, permits, construction, licensed trades, and a 10-year warranty under one roof

• A premium client base that expects, and pays for, execution quality

THE MANDATE

Funnel & Revenue

• Own the full lead-to-contract funnel with weekly scorecards by rep and by lead source: set rate, sit rate, close

rate net of cancellations, and average contract value

• Enforce speed-to-lead standards and run the appointment-setting operation: confirmation rates, no-show

management, and rehash of unsold quotes and aged leads

• Enforce the documented consultative sales process and CRM discipline: every lead dispositioned, every open

quote on a follow-up sequence

• Manage backlog coverage against production capacity, with a selling calendar that fills the April-to-November

build season before it opens

Marketing as a Machine

• Own the channel mix: digital, home and garden shows, referral, repeat clients, and partnerships, with

cost-per-lead and cost-per-contract accountability by channel, reallocated monthly

• Build the referral and repeat-client engine off the installed base of completed projects

• Own review velocity, portfolio content from completed builds, and award submissions as brand assets

Team & Standards

• Recruit on a permanent cadence: a bench of design consultants ready ahead of lead-flow growth

• Coach through ride-alongs, deal debriefs, and pipeline inspections, with minimum conversion standards per seat

• Own pricing and discount governance at the sales line, with gross-margin-at-sale reconciled against

gross-margin-at-completion alongside production

• Protect a premium client experience through the entire sales journey

WHAT SUCCESS LOOKS LIKE IN YEAR ONE

• A full-funnel dashboard live within 90 days, baselined by rep and channel, with net close rate improving against

baseline

• Backlog coverage targets sold before the build season opens

• Marketing spend held to plan, with channel-level cost-per-contract accountability

• Design consultants hired and ramped on a documented playbook

• CRM adoption at 100 percent: if it is not in the system, it did not happen

WHO YOU ARE

• 7-10+ years in sales with 3+ leading teams in premium home improvement, design-build, remodeling, or luxury

residential services

• Proven B2C in-home, high-ticket, consultative experience: you understand multi-visit design-led cycles, not just

one-call closes

• Home show channel experience and digital marketing literacy, including managing agencies to performance

• A data operator: funnel math, forecasts, and pipeline coverage are your native language

• A track record defending premium pricing in a competitive market

• Experience running a CRM-driven sales organization

WHAT WE OFFER

• A leadership seat with real authority, direct access to ownership, and room to build

• A company that invests: in people, equipment, and new divisions

• Long-term stability and growth in a consolidating industry

To apply or start a conversation: [application instructions / contact]